Product leadership
A constant flow of new innovative products to the market is the single most important source of organic growth. Successful product development is therefore vital for the Group’s future. ASSA ABLOY’s vision is to be the most innovative supplier of total door opening solutions.
Successful product development and product leadership are the single most important driver for organic growth. Product leadership is achieved through the continuous development of products offering enhanced customer value and lower product costs.
A key activity for achieving this is the use of common product platforms with fewer components. New products are also being developed in close collaboration with ASSA ABLOY’s end-users and distributors to enhance customer value.
The product development process is under constant improvement and renewal. Several customer segments are studied in detail continuously, giving rise to new interesting product concepts.
The Group’s product leadership is achieved through the continuous development of products offering enhanced customer value and lower product costs.